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Guiding Outdoor Channel’s Great Adventure
As president for Outdoor Sportsman Group, Jim Liberatore is bringing a fresh approach to the outdoors market and specifically to traditional hunting and fishing television production companies looking to effectively “connect” with show fans. He is building on the past success of a growing conglomerate of companies with innovation and creativity. There are now over three hundred producers of television programming who are reaching an ever-expanding audience of channel subscribers, and with the best in outdoors adventure programming.
As President and CEO, Jim Liberatore is responsible for the overall strategic, operational and creative vision for Outdoor Sportsman Group – Networks, which are comprised of Outdoor Channel, Sportsman Channel and World Fishing Network. Under his leadership, Jim is solidifying the networks’ positions as the premier destinations for outdoor entertainment, while serving consumers, distributors and advertisers. With more than 25 years of industry expertise, he has proven track record of building and growing successful cable network brands.
Jim, thanks for being a part of the great success of the outdoors community by featuring the absolute best in television programming on Outdoor Channel, Sportsman Channel and World Fishing Network? What a wonderful niche audience of over 67,000,000 hunters, anglers ad target shooters, not to mention all the additional outdoors related shows presented on your networks! Let’s get started with the Q & A interview.